User-generated content (UGC) is booming, and brands are actively looking for creators to promote their products authentically. But standing out in a crowded inbox requires a strong UGC pitch.

This guide breaks down how to craft a compelling UGC pitch in 2025, with templates, email examples, and expert strategies.

Why Brands Want UGC Creators in 2025

Brands increasingly rely on UGC because:

• Trust and authenticity – 79% of consumers trust UGC over traditional ads (Stackla)
• Higher engagement – UGC posts see 28% higher engagement than branded content (Tint)
• Better conversion rates – UGC boosts conversions by 10% (Yotpo)

With this demand, brands actively seek creators who can provide compelling, high-quality UGC.

What Makes a Strong UGC Pitch?

A successful UGC pitch must:

Be short and value-packed – Brands don’t have time for lengthy emails. Get to the point quickly.
Showcase past work – Include examples to prove your quality.
Personalize the message – Address the brand by name and mention why you love their products.
Include pricing – Many brands appreciate upfront transparency.
Have a strong CTA – Clearly state the next step, whether it’s a call or a response.

Best Practices for Crafting a UGC Email

Your UGC email should feel professional but not robotic. Follow this structure:

1. Strong subject line – Make it engaging and specific.
2. Friendly introduction – Personalize your greeting.
3. Value-driven pitch – Show how your content benefits their brand.
4. Portfolio link – Attach or link previous work.
5. Call-to-action (CTA) – Ask for a meeting, response, or next step.

UGC Email Subject Line Examples

• “Love your brand! Let’s create engaging UGC together”
• “Boost conversions with authentic UGC – Let’s chat!”
• “Excited to create for [Brand Name] – Let’s collaborate”

UGC Pitch Example (Cold Email)

Subject: “Excited to create authentic UGC for [Brand Name]”

Hi [Brand Manager’s Name],

I’m [Your Name], a content creator passionate about [Brand Name]. I’ve created UGC for brands like [Brand X] and helped increase engagement by [X%].

I’d love to create high-quality, engaging content for your brand. You can check out my past work here: [Portfolio Link].

Do you have 15 minutes this week to discuss how I can help? Let me know what works for you.

Looking forward to your thoughts!

Best,
[Your Name]
[Your Contact Information]

UGC Pitch Template

Use this UGC pitch template and customize it for different brands:

Subject: “[Brand Name] + UGC = A Perfect Match”

Hi [Brand Manager’s Name],

I’m [Your Name], a [niche] UGC creator specializing in [product type]. I admire [Brand Name] for [specific reason] and would love to create UGC that boosts engagement and conversions.

Here’s what I can offer:

• High-quality UGC tailored to your brand
• Proven engagement (e.g., past work increased reach by X%)
• Fast turnaround and trend-driven content

Check out my portfolio here: [Portfolio Link]. Would you be open to a quick call to explore collaboration? Let me know a time that works for you!

Best,
[Your Name]

UGC Email Examples for Different Scenarios

Pitching as a New UGC Creator

Subject: “Excited to Create UGC for [Brand Name]”

Hi [Brand Manager’s Name],

I’m a passionate UGC creator and a big fan of [Brand Name]. I specialize in [niche] and would love to create engaging UGC for your brand.

Here’s my work: [Portfolio Link].

Would love to discuss how I can contribute! Let me know a time that works.

Best,
[Your Name]

Following Up After No Response

Subject: “Following Up on My UGC Proposal”

Hi [Brand Manager’s Name],

Just wanted to follow up on my previous email about UGC collaboration. I’d love to create content for [Brand Name] and help drive engagement.

Let me know if you’re open to discussing further!

Best,
[Your Name]

UGC Pitch vs. Influencer Pitch

Feature	UGC Pitch	Influencer Pitch
Purpose	Creating content for brand use	Promoting brand to an audience
Focus	High-quality visuals & videos	Social media reach & engagement
Follower Requirement	No minimum required	Usually requires a large following
Payment	Flat fee for content	Often includes performance-based pay
Usage Rights	Brand owns content	Brand may license content

Brands increasingly prefer UGC pitches over influencer pitches because they get high-quality content without depending on a creator’s audience.

How to Find UGC Brand Contacts?

To send your UGC pitch, you need the right contact information. Here’s where to look:

• Brand websites – Check “Contact Us” pages.
• LinkedIn – Search for “Influencer Marketing Manager” or “Social Media Manager.”
• Instagram/TikTok bios – Some brands list their collab email.
• Hunter.io – A free tool to find company emails.

Pro Tip: Personalize emails by addressing the recipient by name.

UGC Rates and Pricing in 2025

UGC pricing varies based on experience, content type, and usage rights.

Content Type	Beginner Rate	Experienced Rate
1 Static Image	$50-$150	$200-$500
1 Short Video	$100-$300	$500-$1,500
3-5 Image Bundle	$150-$500	$800-$2,000
3-5 Video Bundle	$500-$1,500	$2,000-$5,000

Usage Rights Matter – If a brand wants full rights, charge extra (typically +50%-100%).

Where to Find UGC Brand Deals in 2025?

Finding brands to pitch requires strategy. Try these platforms:

• Upwork (www.upwork.com) – Search for UGC-related jobs.
• Fiverr (www.fiverr.com) – Offer UGC services.
• Billo (www.billo.app) – Connects creators with brands.
• Insense (www.insense.pro) – Helps find paid UGC opportunities.
• Hashtag Paid (www.hashtagpaid.com) – Matches creators with brands.

How to Scale Your UGC Business and Secure Recurring Brand Deals

Once you’ve mastered writing a strong UGC pitch, the next step is turning one-time deals into consistent income streams. Scaling your UGC business in 2025 requires strategic outreach, strong relationships, and diversified income sources.

How to Convert One-Time UGC Deals into Long-Term Partnerships

Brands prefer working with reliable creators who consistently deliver high-quality content. Here’s how to turn a single UGC gig into a long-term partnership:

Deliver Exceptional Work

• Meet deadlines and exceed expectations.
• Use high-quality visuals, proper lighting, and trending styles.
• Follow the brand’s guidelines precisely.

Offer Exclusive Packages

• Instead of a one-time video, propose monthly content bundles.
• Example: “Would you like a 3-video monthly package at a discount?”

Follow Up with Results

• After delivering content, check how it performed.
• Example: “Hey [Brand Name], did my content help boost engagement?”
• Show enthusiasm to continue working together.

Suggest a Retainer Agreement

• Instead of one-off deals, offer a subscription model.
• Example: “I’d love to create 4 UGC videos monthly for you. Would you be interested in a long-term partnership?”

Pro Tip: Brands love consistent content. A monthly retainer at a slightly lower per-video rate makes it easier for brands to commit long-term.

Where to Find High-Paying UGC Opportunities?

To land bigger deals, you need to be where brands are looking. Here are the top platforms for finding UGC collaborations in 2025:

Platform	Best For	Website Link
Billo	UGC video projects	www.billo.app
Upwork	Freelance brand deals	www.upwork.com
Fiverr	Selling UGC services	www.fiverr.com
Insense	Connecting with brands	www.insense.pro
Hashtag Paid	Paid UGC campaigns	www.hashtagpaid.com

Pro Tip: Brands on these platforms are actively hiring UGC creators. Optimize your profile with past work, pricing, and testimonials to stand out.

How to Negotiate Higher UGC Rates?

Pricing UGC correctly ensures you don’t undervalue your work. Here’s how to increase your rates and get brands to pay more:

Charge Based on Deliverables, Not Time

Brands care about results, not hours worked. Instead of hourly rates, price per content piece.

Add Usage Rights Fees

• If a brand wants to use your UGC in ads, website, or TV, charge more.
• Standard rates for usage rights:
  • Organic Social Use – No extra fee
  • Paid Ads (3 Months) – +50% of base rate
  • Paid Ads (6+ Months) – +100% of base rate
  • Exclusive Rights – 2x-3x your base rate

Bundle Offers for Bigger Deals

Instead of selling one video for $200, offer:

• 1 Video: $200
• 3 Videos: $500 (Save $100)
• 5 Videos: $800 (Save $200)

Brands prefer bulk pricing, so they get more content at a slight discount.

Showcase ROI (Return on Investment)

• If past UGC increased engagement by X%, include that in your pitch.
• Example: “My last UGC video boosted a brand’s engagement by 35%. Let’s achieve similar results for you!”

Pro Tip: Always send a rate card so brands take your pricing seriously.

UGC Rate Card Example

UGC Service	Beginner Rate	Advanced Rate
1 Static Image	$50 – $150	$200 – $500
1 Short Video (15-30 sec)	$100 – $300	$500 – $1,500
3-Image Bundle	$150 – $500	$800 – $2,000
3-Video Bundle	$500 – $1,500	$2,000 – $5,000
Ad Usage Rights (3 Months)	+50%	+50%
Ad Usage Rights (6+ Months)	+100%	+100%
Exclusive Rights	2x – 3x	2x – 3x

Always charge for additional edits. Offer 1-2 free revisions, then charge $50+ per extra edit.

How to Automate Your UGC Business for Consistent Income

Scaling your UGC business requires automation. Here’s how to save time and make more money:

Create an Outreach System

• Use email templates to send pitches faster.
• Track responses in Google Sheets or Notion.
• Follow up after 3-5 days if no response.

Use AI for Editing & Scripts

• CapCut & InShot – Fast video editing tools.
• ChatGPT & Copy.ai – AI-generated captions and hooks.
• Descript – Auto-captions for better engagement.

Repurpose Your Content

• Turn one UGC video into:
  • TikTok & Instagram Reels
  • Pinterest Pins
  • YouTube Shorts

Pro Tip: Selling the same content across platforms = More $$$ with less work.

How to Pitch UGC Services to Small vs. Big Brands

Your pitch approach should change depending on whether you’re contacting a small business or a big brand.

Brand Type	Pitch Strategy
Small Business	Emphasize affordability & direct impact. Example: “Your brand deserves high-quality content without breaking the budget. Let’s create engaging UGC to boost your sales!”
Big Brand	Highlight data, ROI & experience. Example: “My UGC has helped brands achieve 30% higher engagement. I’d love to create custom content for [Brand Name]. Let’s discuss!”

Small brands need UGC but have limited budgets. Offer flexible packages.

Common UGC Mistakes to Avoid

Many UGC creators make avoidable mistakes that cost them deals. Avoid these pitfalls:

Being too generic – “I create UGC” is too vague. Instead, highlight your niche (beauty, fitness, tech, etc.).
Not showcasing past work – Always link your portfolio, Instagram, or TikTok.
Underpricing yourself – UGC is valuable. Charge what you’re worth.
Ignoring contract terms – Always sign a contract before delivering content.

Pro Tip: Get contracts via HelloSign or DocuSign to protect your work.

Key Takeaways

UGC is a booming industry – Brands actively hire content creators in 2025.
A strong pitch is key – Keep it short, personalized, and focused on value.
Pricing matters – Charge per content piece, add usage rights fees, and offer bundles.
Automation helps scale – Use AI tools, templates, and repurpose content.
Small vs. big brands need different pitches – Customize your approach based on budget & goals.

Ready to start pitching? Follow the steps in this guide, send your first UGC email today, and start landing paid brand deals!

Next Up: Advanced strategies for creating viral UGC and maximizing brand collaborations.